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Shawna Bruce
Jul 1, 20223 min read
The Puck Stops Here
It's no secret Canadians love their hockey. You could hear a collective gasp across the country last December when Hockey Canada...
Shawna Bruce
May 16, 20222 min read
Collaboration Creates Resilience
What does it mean to collaborate? We throw this word around often in the emergency management sector. In my world, I promote the need for...
Shawna Bruce
May 16, 20221 min read
Are you ready to PERFORM?
After you write your crisis communications plan, prepare your team, and practice together - what's next? I like to call this the...
Shawna Bruce
May 16, 20222 min read
Don't forget to PRACTICE
It's great you have that #crisiscommunications plan in a binder on your shelf and training for your role completed - but now what? The...
Shawna Bruce
May 16, 20222 min read
How PREPARED are your communicators to respond in a crisis?
Yesterday I got so caught up reading all of the great posts about events and activities surrounding #EPWeek2022 that I forgot to post my...
Shawna Bruce
Feb 9, 20216 min read
Clarity in Crisis: Lessons Learned from Dr. Mileti
The Disaster and Emergency Management world lost a tremendous academic last week with the passing of Dr. Dennis Mileti. Dr. Mileti was a...
Shawna Bruce
Jan 18, 20212 min read
Leading Your Crisis with Compassion
Last week I posted on LinkedIn about the 5 C's of Crisis Communication: Compassion, Clarity, Consistency, Commitment and Calm. In a...
Shawna Bruce
Jan 2, 20213 min read
Integrity - Our Moral Compass in Leadership
One of the essential characteristics of leadership is integrity. This past week we have witnessed politicians publicly caught out and ...
Shawna Bruce
Dec 4, 20203 min read
The Coronavirus Vaccine Rollout - We have one shot at getting this right.
This week across Canada, we had announcements of the leaders behind the rollout of the Coronavirus vaccine. It was not a huge surprise to...
Shawna Bruce
Sep 28, 20202 min read
How do we make Lessons Identified - Lessons Learned?
I just finished completing a Work Action Plan for the Emergency Communications team at a major post-secondary institution. They invited...
Shawna Bruce
Jul 14, 20203 min read
Who's on First? - Defining your Crisis Communications Team
Delegating staff to support your crisis communications response when you are in the thick of a crisis does not work well. It could...
Shawna Bruce
Jun 19, 20201 min read
5 STEP COMMUNICATIONS DEBRIEF PROCESS
Debriefs are routine occurrences in the field of emergency management and military or paramilitary organizations. However, they may be a...
Shawna Bruce
Jun 12, 20203 min read
Debriefing your Crisis Communications Team
From the onset of the COVID-19 health crisis, the role of communicators escalated to a whole new level of engagement.
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