Blog

Shawna Bruce

Jul 20, 20224 min read

Workplace Fatalities - How to share tragic news

This week, the AIM president's thoughtless and callous comments following an employee's fatality at a work site in St. John, New...

Shawna Bruce

Jul 1, 20223 min read

The Puck Stops Here

It's no secret Canadians love their hockey. You could hear a collective gasp across the country last December when Hockey Canada...

Shawna Bruce

Jun 4, 20223 min read

Jogging for Queen and Country

I have never met Her Majesty Queen Elizabeth II in person. I could tell you a story of how I think we are the only Canadians on posting...

Shawna Bruce

Jun 1, 20222 min read

Living for the Golden Moments

I love preparing teams on how to communicate during their next crisis, but I live for the Golden Moments. I recently delivered a workshop...

Shawna Bruce

May 29, 20223 min read

The Tragedy in Uvalde, Texas - Forgetting the Importance of Effective Communication

The eyes of the world were on Uvalde, Texas, this week, mourning the loss of nineteen Grade 4 students and two teachers. This community...